Dame Vivienne has triumphed in creating an ethical product that still appeals to the fashion hungry. Her collection of bags - as shown during her ss/11 Paris Gold Label show, are all handmade from recycled advertising vinyls by women suffering extreme poverty in Nairobi, Kenya.
The project is part of the Ethical Fashion Programme, in association with the International Trade Centre, the United Nations and World Trade Organisation, and aims to help women to work to improve their financial situation in ways that have minimal negative environmental impact.